SAWMILL STRUCTURES — Ad Creative Dashboard

META ADS Report: Feb 18 — Mar 19, 2026
Total Spend
$4,213
Total Reach
332K
Impressions
724K
Link Clicks
15,919
Landing Page Views
12,675
Top of Funnel — Awareness
Introducing Sawmill Structures to new audiences. Objective: Landing Page Views & Reach
$690
Total Spend
139K
Reach
8,299
Results

Active Creatives

TOF Creative
"How It Started / How It's Going"
TOF Creative
"It All Stacks Together. Simply."
TOF Creative
"Real People Build These. You Can Too."

Video Creatives — Active

It's That Simple V5
Hero video — shows the stacking log assembly process in a fast, satisfying Reel format
28 MB Active
The Perfect Structure
Product showcase — cinematic cabin walkthrough highlighting quality and design
18 MB Active

Video Creatives — Archived

Thermal Mass Explainer
Educational — explains thermal mass benefits of thick log walls for four-season use
6.7 MB Archived
Sawmill Christmas Cabin
Seasonal — cozy winter cabin scene with holiday ambiance
15 MB Archived
POV Build Reel
POV footage of a real customer build in progress — authenticity & social proof
45 MB Archived
Mallet Drill Reel
Close-up ASMR-style build content — mallet and drill assembly of log walls
49 MB Archived
This N That (Draft)
Side-by-side comparison format — traditional construction vs. Sawmill kit assembly
65 MB Archived

Copy Variations & Performance

Ad Copy Ad Name Results Reach Spend CPR CTR Status
Adding extra space to your property shouldn't involve months of managing contractors, living in a construction zone, and dealing with unexpected costs. Our stacking log cabin kits ship direct to your door and assemble like building blocks.
Show more
 SM-GL_WARM CAN USA_0003
3,201
LPV
66,133
$369
$0.12
4.03%
 Active
Intimidated by the idea of building a wooden structure from scratch? Don't be. 🛑 We've engineered the hard work out of the equation. Our kits arrive with pre-numbered, pre-cut logs that stack together like building blocks.
Show more
 SM-GL_WARM CAN USA_0001
2,451
LPV
63,185
$278
$0.11
3.54%
 Active
There is no better feeling than stepping back, looking at a beautiful backyard studio, and saying, 'I built that.' 🪵 Our cabin kits are specifically designed for first-time builders. No experience needed.
Show more
 SM-GL_WARM CAN USA_0002
625
LPV
11,794
$91
$0.15
4.94%
 Active
If you can play whack-a-mole, you can build one of our high-quality, pre-fab cabins. Minimal tools or experience required! Finally get that extra space you've been dreaming of.
Show more
 Model Price Carousel Jan 2025
3,919
LPV
54,468
$226
$0.06
6.12%
 Inactive
Mid Funnel — Consideration
Lead magnet (Ultimate Bunkie Guide) download campaigns targeting warm audiences. Objective: Website Leads
$1,355
Total Spend
59K
Reach
539
Guide Downloads

Active Creatives

MOF Creative
"#1 Mistake First-Time Bunkie Buyers Make"
MOF Creative
"One Strong Structure. Your Life Decides the Purpose."
MOF Creative
"Extra Space Can Also Mean Extra Wellness"
MOF Creative
"From Idea to Action Plan. This Will Help."

Copy Variations & Performance

Ad Copy Ad Name Results Reach Spend CPR CTR Status
Excited about your new backyard retreat? Don't let enthusiasm override proper planning. 🛑 A poorly planned foundation or choosing a structure not suited for winter use can quickly turn a dream into a regret. We created the Ultimate Bunkie Guide to share the knowledge we've gained from thousands of builds.
Show more
 SM-GL_2026-02_MOF...CAN_Outdoor&DIY_0002
120
Web Leads
18,756
$405
$3.38
1.68%
 Active
Excited about your new backyard retreat? Don't let enthusiasm override proper planning. 🛑 A poorly planned foundation or choosing a structure not suited for winter use can quickly turn a dream into a regret. (Variation B — Advantage 2 audience)
Show more
 SM-GL_2026-02_MOF...Advantage_2_0002
67
Web Leads
7,834
$230
$3.44
2.93%
 Active
A beautiful cabin starts with smart decisions early on. 🌲 If you're considering a backyard structure, don't guess your way through the process. Our free Ultimate Bunkie Guide covers foundation prep, permits, insulation, and model selection.
Show more
 SM-GL_2026-02_MOF...Advantage_2_0002
47
Web Leads
7,114
$171
$3.64
2.12%
 Active
👀 Dreaming of a Bunkie for 2026? Get Our Free Guide to Make It Happen! Are you curious about how to build your own bunkie but don't know where to start?
Show more
 SM-GL_2025-11_MOF...Advantage_2_0003
88
Web Leads
9,539
$202
$2.30
3.07%
 Paused
We want your bunkie project to be a massive success. To help you get it right the first time, we're giving away our best planning resources for free. The Ultimate Bunkie Guide is your step-by-step planning companion.
Show more
 SM-GL_2026-02_MOF...Advantage_2_0001
45
Web Leads
5,895
$180
$3.99
1.90%
 Inactive
👀 Dreaming of a Bunkie for 2026? Get Our Free Guide to Make It Happen! (CAN audience variant)
Show more
 SM-GL_2025-11_MOF...CAN_Outdoor&DIY_0003
45
Web Leads
10,186
$124
$2.75
2.15%
 Inactive
Bottom of Funnel — Conversion
Driving form leads and DM conversations with warm/hot audiences. Objective: Leads (Form) & Messenger
$1,742
Total Spend
34K
Reach
174
Leads

Active Creatives

BOF Creative
"The Right Fit For Your Life Is Here"
BOF Creative
"You're Not Just Buying a Kit. You're Getting a Team."

Copy Variations & Performance — Lead Form Ads

Ad Copy Ad Name Leads Reach Spend CPL CTR Status
Don't get lost in a sea of options. We've organized our premium cabin kits by how our customers actually use them, making your final decision easier than ever. ✅ We know which models work best for specific zoning limits, which are ideal for deep winter use, and which offer the best views of the lake. 🌊
Show more
 SM-GL_2026-02_BOF...Advantage_0002
95
Form Leads
5,610
$298
$3.14
2.86%
 Active
The journey from a blank space in your yard to a beautiful, finished cabin is shorter than you think. ⏳ You are at the final step: choosing the model. Let our in-house experts help you cross the finish line with complete confidence.
Show more
 SM-GL_2026-02_BOF...Advantage_0002
32
Form Leads
4,252
$107
$2.94
2.48%
 Active
You've done the research. You know the unmatched quality of our thick Canadian logs, our double-recess corners, and our dependable engineering. Now, it's just about finding the exact model that fits your backyard and your life. ✨
Show more
 SM-GL_2026-02_BOF...Advantage_0002
21
Form Leads
2,971
$105
$5.00
2.87%
 Active

Copy Variations & Performance — Messenger/DM Ads

Ad Copy Ad Name Leads Reach Spend CPL CTR Status
Look closer. 👀 The secret to a long-lasting, weather-tight cabin is in the corners. Our superior double recess locking corners are engineered to fit perfectly every time.
Show more
 SM-GL_02/26_BOF_Leads_DM_0001
—
Meta Leads
2,792
$93
—
1.25%
 Inactive
Buying a cabin kit can feel intimidating. 'What about permits?' 'What about delivery?' 'What if I get stuck during the build?' We've thought of all those questions and have clear, helpful answers waiting for you.
Show more
 SM-GL_02/26_BOF_Leads_DM_0002
4
Meta Leads
4,487
$152
$38.08
1.10%
 Active
The perfect winter evening in your own backyard retreat... It's the dream, right? But here's the reality: our build slots and delivery schedules fill up fast.
Show more
 SM-GL_10/25_BOF_Leads_DM_0001
19
Meta Leads
5,681
$154
$8.09
1.56%
 Paused
Omnipresent — Retargeting
Low-budget reach campaigns keeping Sawmill top-of-mind with engaged audiences across all funnel stages
$247
Total Spend
54K
Reach
$3–6
CPM Range

Omnipresent Creatives (Reach Objective)

Omnipresent
"It's Easier Than You Think"
Omnipresent
"It's Easier Than You Think" (v2)
Omnipresent
"How Long Does It Really Take?"
Omnipresent
"How Long Does It Really Take?" (v2)
Omnipresent
"Built For Sunny Days. And Snowy Ones Too."
Omnipresent
"Built For Sunny Days. And Snowy Ones Too." (v2)

Copy Variations by Funnel Stage

Ad Copy Funnel Reach Spend Clicks CTR Status
Imagine this: your kit arrives on Friday. 🚚 You and a friend spend Saturday enjoying the process of stacking the pre-cut, numbered logs (it's like life-size building blocks).
Show more
 TOF
6,167
$32
81
0.65%
 Active
Are you a 'DIY' person? Even if you're not, you can build this. 💪 Our kits are designed for everyone. We've removed the intimidating parts of construction.
Show more
 TOF
6,067
$31
103
0.86%
 Active
In a world that's always 'on', your 'off' switch can be just a few steps from your back door. 🙏 Imagine a dedicated space, free from distractions.
Show more
 MOF
5,632
$31
23
0.20%
 Active
This isn't just a 'bunkie.' It's a four-season structure. We understand the demands of Canadian weather, which is why we don't compromise on materials.
Show more
 MOF
6,464
$32
94
0.72%
 Active
The right tool for the right job makes all the difference. 🏗️ Our log structures are purpose-built to give you that much-needed extra room—quickly, affordably.
Show more
 BOF
5,510
$31
22
0.19%
 Active
The best feeling isn't just finishing the cabin; it's realizing how smoothly it all went together. ✨ Our 'inter-stacking' log system is designed for a frustration-free build.
Show more
 BOF
5,480
$30
20
0.18%
 Active
Pending Approval — New Creatives
March 2026 batch — new BOF/DM creatives focused on conversational CTAs
⏳ These 3 creatives are awaiting client approval before going live. Submitted March 12, 2026.

New Creatives for Review

Pending Approval
"From Idea to Installed."
3-step process — Chat → Delivered → Built in a Weekend
Pending Approval
"Don't Guess. Just Ask."
Chat-style Q&A — permits, sizing, lofts
Pending Approval
"Will It Fit Your Yard?"
Photo visualization CTA — send a photo of your space
Sawmill Structures — Meta Ad Creative Dashboard · Generated March 20, 2026 · Data: Feb 18 – Mar 19, 2026